890,000 metro viewers tune in for Sofia Kenin’s first major title

The women’s final of the 2020 Australian Open brought 890,000 metro viewers to Nine on Saturday night, with American Sofia Kenin managing her first major win in her first championship final against Spaniard Garbine Muguruza. Kenin is the youngest player to have won the title since Maria Sharapova in 2008.

The match brought in 1.193m national viewers and peaked at 1.639m.

Sofia Kenin secured her first major title win on Saturday night

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