890,000 metro viewers tune in for Sofia Kenin’s first major title

The women’s final of the 2020 Australian Open brought 890,000 metro viewers to Nine on Saturday night, with American Sofia Kenin managing her first major win in her first championship final against Spaniard Garbine Muguruza. Kenin is the youngest player to have won the title since Maria Sharapova in 2008.

The match brought in 1.193m national viewers and peaked at 1.639m.

Sofia Kenin secured her first major title win on Saturday night

Saturday night also brought the quad wheelchair men’s singles, which was won by Australian Dylan Alcott. Alcott, who is also a media personality and commentator, beat British rival Andy Lapthorne with 241,000 metro viewers tuning in and 353,000 nationally.

The Big Bash League match between the Sydney Thunder and the Adelaide Strikers, which saw the Thunder knock the Strikers out, drew 411,000 metro viewers to Seven for its second session and 402,000 for its first.

The tennis was easily the most popular programming with the key advertising demographics of 16-39s, 18-49s and 25-54s. The final held the top and second spot in all three, followed by the BBL in the younger two demos and Nine News in the oldest.

Beyond Nine, the most-watched programming for all networks was news. 879,000 metro viewers tuned in for Seven News, 708,000 for Nine News, 591,000 for ABC News and 383,000 for Ten News First.

The win for the night overall went to Nine with a 25.2% audience share as a channel and 36.4% as a network. Seven drew 18.5% and 27.1%, while Ten held 7.3% and 13.9%. ABC secured 9.6% and 14.5% and SBS 5.0% and 8.2%.


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