90% of media buyers placing ads in streaming services, according to a new IAB report

February 28, 2020 10:21

A new report from the IAB shows 90% of media buyers are now placing ads in streaming services, with 75% embracing podcasts, up from 63% in 2018.

The Audio Advertising State of the Nation Report for 2020 shows extensive growth in podcast advertising over its four-year history.

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Hannah Blackiston was the deputy editor of Mumbrella. She worked with the company from March 2019 to November 2020.

Topics

Audio streaming Commercial Radio Australia CRA Gai Le Roy IAB IAB Australia podcast Richard Palmer The Audio Advertising State of the Nation Report Triton

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