97% of Australians continue to consume news: ThinkNewsBrands, Roy Morgan

November 21, 2022 9:56

The latest release of Total News readership shows a slight softening for news consumption, down 0.5% with 20.6 million Australians continuing to consume news in a four-week period.

The readership figures, produced by Roy Morgan for ThinkNewsBrands, refer to the 12 months to September 2022 and shows that Total News reaches 97% of the population over the age of 14. Total News represents all news brands across print and digital as well as standalone news websites.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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1 COMMENTS

Jeff 21 Nov 22

These reach and frequency numbers are very distorted, by click throughs from the likes of tweets for say a Herald Sun article that are then behind a paywall and and people bail out, not reading the article. These are not genuine click-throughs imo and exaggerate the level of engagement – they may be impressions just, but not representative of true consumer behaviour

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