‘A beautiful reminder of how the season brings us together’: Westfield launches Christmas spot
This is part of Mumbrella’s 2023 Christmas campaign coverage. Click here to see other articles in the series.
Westfield’s 2023 Christmas campaign has today launched, celebrating the magic of the holiday season, with creative from whiteGREY.
The spot follows 86-year-old Arthur who still believes in Santa, and his grandson who goes to great lengths to keep the magic alive.
‘The Magic of Believing’ hopes to spread the joy and charm of Christmas, showcasing Westfield’s offerings including photos with Santa, gift wrapping and more.
Head of brand and content at Scentre Group, Westfield’s parent company, Amy Copley said: “It should come as no surprise that Christmas is our favourite time of year at Westfield.
“This year’s festive campaign, ‘The Magic of Believing’, reminds us of the power of coming together at Christmas, and gives us a glimpse of believing in magic at any age.
“We can’t wait for the festivities to kick off in our centres and we hope this campaign acts as a heartwarming reminder that you’re never too old to believe,” she said.
Chad Mackenzie, group chief creative officer at whiteGREY, added: “There’s something about Christmas at Westfield that really brings the magic of the season to life.
“This campaign celebrates Westfield’s role through a heartwarming story of granddad and grandson protecting magic for each other. A beautiful reminder of how the season brings us together,” Mackenzie concluded.
The spot will appear across the Westfield ecosystem including social, digital and in-store channels, as well as YouTube, Pinterest, BVOD, audio and cinema.
Credits:
whiteGREY
Chief executive officer: Lee Simpson
Group chief creative officer: Chad Mackenzie
General manager: Justine Leong
Creative director: Ronojoy Ghosh
Senior creative: Kieran Adams
Strategy director: Maya Mausli
Strategist: Enid Sung
Head Of production: Colin Tuohy
Senior producer: Cathryn Cooper
Managing partner: Olivia Kaufman
Group account director: Jayne Driver
Account director: Tracy Trieu
Account manager: Kate Crowley
Head of studio: Grant Hendren
Production
Production company: Brilliant Films
Director: Luke Shanahan
Executive producer: Stephanie Ceccaldi
DOP: Shelley Farthing-Dawe
Casting: Peta Einberg
Postproduction: The Editors
Post producer: Adrian Konarski
Editor: Stu Morley
Colourist: Ben Eagleton
Online: Stuart Cadzow
Photography: Photoplay
Photographer: Nick Bowers
Producer: Ross Colebatch
Sound design and mix: Massive Music
Music supervision: Level Two Music
Track: Ray Smith ‘Jolly Old Saint Nicholas’
Media: EssenceMediacom
Client partner: Dan Morgan
Group client director: Beth Adams
Account manager: Rachel Seage
Account exec: Arviella Gunadi
Investment exec: Nicola Cadman
Digital director: Beiai Torres
Planning director: Kirsty Heywood
PR: Pulse, part of Ogilvy PR
Scentre Group:
Head of marketing – brand and content: Amy Copley
Group marketing manager – campaigns and content: Kristi Grose
Marketing manager – campaigns and content: Tahlia Irving
Marketing executive – campaigns and content: Xanthe Collier
Group marketing manager – programming: Fi Clark
Snr marketing manager – programming: Erika De Padua
Marketing executive – programming: Bella Dona
Got a tip?
Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
Linkedin
Have your say