A blanket ban
“This is where the whole damn trouble began – the emergence of this now ubiquitous phrase, and the invention of this ‘new discipline’ has a lot to answer for. Frankly the language seems outdated, and it’s holding us back.”
Kate Richardson pleads for an end to the phrase ‘branded entertainment’
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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branded entertainment
