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Opinion

A blanket ban

July 7, 2009 11:26

“This is where the whole damn trouble began – the emergence of this now ubiquitous phrase, and the invention of this ‘new discipline’ has a lot to answer for. Frankly the language seems outdated, and it’s holding us back.”

Kate Richardson pleads for an end to the phrase ‘branded entertainment’

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Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

Topics
branded entertainment
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