‘A brilliant mind and a very big heart’: politics and adland pays tribute to Neil Lawrence

Neil LawrenceTributes have flowed for adman Neil Lawrence, with prominent figures in the advertising industry and the political world recognising his contribution in both spheres.

It was announced today that Lawrence died aged 61 during a surfing holiday in the Maldives.

Among those paying tribute to him are former Prime Minister Kevin Rudd and also former Queensland premier Anna Bligh, who told Mumbrella: “Neil was the advertising director for my election victory in 2009 and I give him a very large piece of the credit for winning that campaign.

“He devised a brilliant media strategy. He executed it with devastating effect. He kept the team on track and on strategy when daily polling threatened to dissemble everybody,” she said. 

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