A day in the life of Pat Cummins makes up Prime Video’s latest campaign, via Leo Australia
Prime Video ambassador and cricketer, Pat Cummins, is starring in a new campaign that positions Prime Video as the premier destination for Aussies to watch the ICC Men’s Champions Trophy.
Developed in collaboration with creative agency Leo Australia, the streaming service’s ‘Go Full Cricket’ campaign presents a humorous take on Cummins’ life, one where cricket defines his day-to-day interactions and thoughts.
Whether the cricketer is practising sledging in the bathroom mirror or perfecting his batting skills with a newspaper, the advertisements were shot to mimic paparazzi lenses.
“Our latest campaign shows a side of captain Pat Cummins we’ve never seen before, giving fans a little glimpse into the inner workings of his mind, whilst drumming up excitement for the first of many great ICC Cricket tournaments Prime Video have in store for 2025,” said Leo Australia’s associate creative directors, Rowan Foxcroft and James Beswick.
“If anyone’s seen where the Brett Lee portrait went, do let us know.”
“I had a lot of fun working with the Prime Video team to create these ads to support the return of the ICC Men’s Champions Trophy tournament in February, and I hope they show the passion Australian cricket fans have for the game,” Cummins added.
Credit: Publicis Groupe + Prime Video
“This year’s tournament will no doubt be full of drama, and with every match live at 8pm AEDT, it’s easy to watch along, live and exclusive on Prime Video in Australia.”
‘Go Full Cricket’ is playing across owned, OLV and social platforms.
The 2025 ICC Men’s Champions Trophy will air on Prime Video nationwide “At no extra cost to a Prime membership”.
Campaign Credits:
Client
Hwei Loke – Head of Prime Video
Olly Wilton – Snr Program Manager – ANZ Live Sports
Charli Hoffman – Snr Creative Producer
Creative Agency
Tim Woolford – Group Creative Director
Tommy Cehak – Group Creative Director
James Beswick – Associate Creative Director
Rowan Foxcroft – Associate Creative Director
Bill Scheggia – Copywriter
Lewis Catalano – Art Director
General Manager – James Walker-Smith
Executive Producer – Justine Dooner
Producer – Libby Spark
Business Director – Cece Chieng
Group Business Director – Gemma Cox
Senior Strategy Director – Eryn Lemesurier
Production Company: Rabbit
Director: Al Morrow
Partner/Executive Producer: Lucas Jenner
Partner/Executive Producer: Alex Hay
Producer: Karen Bryson
DoP: Jordan Maddocks
Production Design & Wardrobe: Elisa Baker
1st AD: Adam Wareham
Casting: Danny Long Casting
Casting Director: Danny Long
Editor: Simon Njoo
Colourist: Matt Fezz
Executive Producer: Chris Grocott
Post-Production: White Chocolate
Soundhouse: Mosaic Music and Sound
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Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.
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