A day in the life of Pat Cummins makes up Prime Video’s latest campaign, via Leo Australia
Prime Video ambassador and cricketer, Pat Cummins, is starring in a new campaign that positions Prime Video as the premier destination for Aussies to watch the ICC Men’s Champions Trophy.
Developed in collaboration with creative agency Leo Australia, the streaming service’s ‘Go Full Cricket’ campaign presents a humorous take on Cummins’ life, one where cricket defines his day-to-day interactions and thoughts.
Whether the cricketer is practising sledging in the bathroom mirror or perfecting his batting skills with a newspaper, the advertisements were shot to mimic paparazzi lenses.
