‘Change Direction’ tackles Aboriginal suicide crisis
This article contains sensitive content, including references to suicide.
Leading Aboriginal creatives, mental health professionals, and voices have partnered with Apparent and Photoplay to launch ‘Change Direction’, an awareness initiative focused on the staggering rate of suicide in Aboriginal communities. Apparent’s creative director Jackson Long gave Mumbrella an exclusive deep dive into the initiative.
‘Change Direction’ looks at disenfranchisement and disempowerment within Aboriginal communities. What began as a pro-bono partnership with Aboriginal-owned and operated counselling service King’s Narrative evolved into something bigger in the course of the project.
King’s Narrative works to retrain and connect young Aboriginal people, particularly men, to their culture. The service hopes to “change the narrative” around Aboriginal pride and culture, countering negative stories and finding the positive.
