Journalist, marketer and SEO specialist share success tips in RMIT content campaign

Fairfax investigative journalist Nick McKenzie shares some of the secrets to his success including “dig hard, push hard and be honest” as part of a new content campaign for Melbourne’s RMIT University.

“My job is to pick fights with people who deserve it” says McKenzie in his video which looks at some of the skills he learned at the university in a continuation of its ‘Be True To You’ campaign.

The campaign, developed by ad agency Admark, also features Bank of Melbourne marketer Natalie Truong who shares some of the qualities she needs to be good at her job including being observant and “street smart”.