Journalist, marketer and SEO specialist share success tips in RMIT content campaign

Fairfax investigative journalist Nick McKenzie shares some of the secrets to his success including “dig hard, push hard and be honest” as part of a new content campaign for Melbourne’s RMIT University.

“My job is to pick fights with people who deserve it” says McKenzie in his video which looks at some of the skills he learned at the university in a continuation of its ‘Be True To You’ campaign.

The campaign, developed by ad agency Admark, also features Bank of Melbourne marketer Natalie Truong who shares some of the qualities she needs to be good at her job including being observant and “street smart”.

Renowned architect and host of Grand Designs Australia Peter Maddison also features in the series.


SEO specialist at TripAdvisor in Boston Samuel Johns also features in the campaign, talking about the entrepreneurial skills he learned there.

The original TV ad launched three weeks ago featuring all five:


Creative director – Andrew Crook

Art directors – Trevor Darby & Nick Skelton Kyd

Copywriter – Brad Donovan

Production company – Film Communication Agency

Director – Matt Osborne

Producer – Emma Graham

DOP – Redmond Stevenson

Sound – Jason Murphy (Gas Inc)


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