A lack of knowledge
If digital is going to take share from TV it needs to start answering the questions people are asking … not the ones they’re not.
Ben Shepherd of Maxus on moving TV spend to the web
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large. He returned to Mumbrella as Publisher in January 2025
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