Opinion

A red herring

April 14, 2009 9:15
by

This is my main issue with researching advertising concepts online. There’s simply too much time for respondents to think.

Researcher Katie Harris on the problem with online testing

Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.

topics Advertising
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