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A Rush to go… nowhere: Nine’s big new format off to a very slow start

Nine’s big new adventure series Rush has delivered another set of disappointing numbers in its second outing following Sunday’s much-hyped launch.

The show’s format is a “global adventure program” that sees three teams of Aussies dropped into various destinations deprived of their senses thanks to noise-cancelling headphones and blackout goggles. They must then race across nine countries with a simple mission – complete a series of tasks and be the first to move on to the next stop.

Rush on Monday night.

Rush launched to just 301,000 metro viewers on Sunday and lifted to 471,000 overnight Total TV viewers, according to VOZ. Last night, despite airing in primetime and as a lead-in to Wimbledon, it attracted just 292,000 metro viewers.

It’s the latest major new format to fall flat, with Seven’s flashy Million Dollar Island, which launched in mid-June, not even making last night’s top 20 programs.

The Chase Australia on Seven topped entertainment last night with 625,000 metro viewers. Have You Been Paying Attention? on Ten brought in 604,000 metro viewers. The latter also topped all three key advertising demos.

Seven Network won the overall share with 25.6%, followed by Nine with 24.7%, Ten with 22% and ABC with 18.1%.

Nine (17%) pipped Seven (16.9%) as the top-rated network, but 7Two was the top-rated multichannel with a 4.2% share.

In the latest Daily Consolidated 7 Total TV Report for 26 June, Seven News was the #1 program with a Total TV audience of 1.657 million, with a 4% uplift and 53,000 on national BVOD.

Seven’s 9-1-1 had the biggest uplift of 54%, with a total audience of 488,000 and a national BVOD audience of 57,000.

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