A water efficient puppy and a random nude guy: Sydney Water shows it’s easy to save in the drought
Sydney Water is showing consumers easy ways to save water by juxtaposing it with extreme alternatives.
In the first ad by Havas Group, a little girl is gifted a camel, or a “water efficient puppy”, for her birthday as opposed to her water-saving suggestion of “just waiting for a full load of washing”.
The second ad shows a man being approached by a trainer at the gym because he is working out in the nude to save water on laundry.
Given we are in drought this feels like it’s making light of a pretty serious subject.
There’s always a complainer. This is a great campaign that engages people who don’t want to be lectured.
I really don’t think that these comms hit the mark, the creative overshadows the message
The “puppy” is a very funny angle — made me chuckle—well done Havas.
Would be nice if you included credits for the stills photographer Andreas Bommert.