A website for pricks

Tim Burrowes

July 12, 2009 7:52

“It’s as if the entire strategy was dreamed up on one of those embarrassing drunken nights – but no one thought to put up their hand and say that it should have stayed there.”

Blogger AER Head on Pepsi Max’s social media strategy

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

Topics

Pepsi Max

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