AA Insurance: imagine a world where ‘pear-shaped was permanent’

“…a world where stuff-ups stayed stuffed up”

New Zealand ad agency Special Group has launched a new brand campaign for financial services brand AA Insurance.

Created by production company The Sweet Shop, the ad explores the idea of a world where broken things can never be fixed.    

Richard Park, head of marketing for AA Insurance says: “This campaign brings to life the fact we genuinely care to get things sorted for our customers.”

Launched to the kiwi market last night the 1.30 minute execution is supported by digital, outdoor and radio.

The campaign is the first work from the agency since it won the account earlier this year.


Agency: Special Group

General Manager – Hilary Cootes
Creative Director – Rob Jack
Creative Director – Tony Bradbourne
Account Manager – Nicola Winslade
Creative – Kim Fraser
Creative – Oriel Davis-Lyons
Creative – Richard Maddox
Head of Production: Nigel Sutton
Agency Producer: Mahsa Willis

Production Company: The Sweet Shop – Special Problems

Director – Special Problems (Cam Hooper and Joel Kefali)
Producer – Larisa Tiffin
Director of Photography – Cam Hooper, Andrew Stroud, Crighton Bone and Ari Wegner
Editor – Cam Hooper and Julian Currin
Post Production – Special Problems
Audio – Franklin Road
Music – Peter van der Fluit / Liquid Studios


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