AAMI and Edge highlight the difficulties of working with an injury

AAMI has released a new campaign to encourage people to think seriously about insurance, especially when it comes to taking time off work with an injury.

Advertising and content agency Edge developed the tongue-in-cheek AAMI Income Protection campaign, using examples of people attempting to work while injured.

The films include a hairdresser attempting a haircut with his arm in a plaster cast, an aerobics instructor continuing to teach her class with broken legs, and a businessman trying to rally his team with his jaw wired.

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