AAMI has released a new campaign to encourage people to think seriously about insurance, especially when it comes to taking time off work with an injury.
Advertising and content agency Edge developed the tongue-in-cheek AAMI Income Protection campaign, using examples of people attempting to work while injured.
The films include a hairdresser attempting a haircut with his arm in a plaster cast, an aerobics instructor continuing to teach her class with broken legs, and a businessman trying to rally his team with his jaw wired.
The campaign includes online films for social and pre-roll, social posts and digital display.
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Matt Batten, executive creative director at Edge said: “AAMI’s irreverent humour and charm is always a great leaping off point to create fun work in the insurance category.”
Potta Findikidis, manager – product marketing health and life for Suncorp Group added: “Our products are aimed at helping people with the cover and service they need, especially during key life stages. While most people insure their car, home and health, many tend to not prioritise protecting their income that enables those expenses.”
Credits
Executive Creative Director: Matt Batten
Executive Planning Director: Richard Parker
Creative Director: Paul Knights
Art Director: Rebecca Rae
Account Director: Meghan Winger
Account Director: Saxon Wyatt
Agency Producer: Sophia Delimihalis
Agency Producer: Alison Dunlop
Client: Potta Findikidis
Client: Amy Champion
Client: Katrina Espiritu
Production Company: Mint Films
Director: Andrew Seaton
Cinematographer: Matt Samperi
Producer: Nick Mutton