AAMI and Edge highlight the difficulties of working with an injury

AAMI has released a new campaign to encourage people to think seriously about insurance, especially when it comes to taking time off work with an injury.

Advertising and content agency Edge developed the tongue-in-cheek AAMI Income Protection campaign, using examples of people attempting to work while injured.

The films include a hairdresser attempting a haircut with his arm in a plaster cast, an aerobics instructor continuing to teach her class with broken legs, and a businessman trying to rally his team with his jaw wired.

The campaign includes online films for social and pre-roll, social posts and digital display.

Matt Batten, executive creative director at Edge said: “AAMI’s irreverent humour and charm is always a great leaping off point to create fun work in the insurance category.”

Potta Findikidis, manager – product marketing health and life for Suncorp Group added: “Our products are aimed at helping people with the cover and service they need, especially during key life stages. While most people insure their car, home and health, many tend to not prioritise protecting their income that enables those expenses.”

Credits

Executive Creative Director: Matt Batten

Executive Planning Director: Richard Parker

Creative Director: Paul Knights

Art Director: Rebecca Rae

Account Director: Meghan Winger

Account Director: Saxon Wyatt

Agency Producer: Sophia Delimihalis

Agency Producer: Alison Dunlop

Client: Potta Findikidis

Client: Amy Champion

Client: Katrina Espiritu

Production Company: Mint Films

Director: Andrew Seaton

Cinematographer: Matt Samperi

Producer: Nick Mutton

Josie Tutty

Josie Tutty was Mumbrella's deputy editor. She worked on the publication between 2017 and 2019. She's previously written and edited in the UK for Jungle Creations and Trinity Mirror.

topics AAMIEdgeMatt BattenPotta Findikidis

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Comments: 3

Henry 16 Apr 18

Smart insight, simple creative. Nice job guys!

Reply

Michael Chlanda 11 Sep 18

I too, as many have said, regret that Mr. Craig McLachlan; especially if current accusations are untrue, won’t be returning to the Dr. Blake Mysteries, which I see on public television; in the United States. He’s good it in, but if true, there’s no excuse for this behaviour. This will give Ms. Garner, a chance to shine, as she too, is excellent, as Jean.

I sincerely hope the allegations are wrong.

Thanks.

Reply

DebraReib 29 Dec 18

I can’t even imagine this show without Craig he is want makes the show interesting. So season 5 will be the last for me. I just wish everyone would realize that they need him in the show or it’s not even worth watching.
Debra Reib

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