AAMI and Edge highlight the difficulties of working with an injury

AAMI has released a new campaign to encourage people to think seriously about insurance, especially when it comes to taking time off work with an injury.

Advertising and content agency Edge developed the tongue-in-cheek AAMI Income Protection campaign, using examples of people attempting to work while injured.

The films include a hairdresser attempting a haircut with his arm in a plaster cast, an aerobics instructor continuing to teach her class with broken legs, and a businessman trying to rally his team with his jaw wired.

The campaign includes online films for social and pre-roll, social posts and digital display.

Matt Batten, executive creative director at Edge said: “AAMI’s irreverent humour and charm is always a great leaping off point to create fun work in the insurance category.”

Potta Findikidis, manager – product marketing health and life for Suncorp Group added: “Our products are aimed at helping people with the cover and service they need, especially during key life stages. While most people insure their car, home and health, many tend to not prioritise protecting their income that enables those expenses.”


Executive Creative Director: Matt Batten

Executive Planning Director: Richard Parker

Creative Director: Paul Knights

Art Director: Rebecca Rae

Account Director: Meghan Winger

Account Director: Saxon Wyatt

Agency Producer: Sophia Delimihalis

Agency Producer: Alison Dunlop

Client: Potta Findikidis

Client: Amy Champion

Client: Katrina Espiritu

Production Company: Mint Films

Director: Andrew Seaton

Cinematographer: Matt Samperi

Producer: Nick Mutton


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