AAMI showcases small business cover range via Ogilvy Melbourne

AAMI has released a new campaign via Ogilvy Melbourne for its SME insurance product, titled ‘Businesses Like Yours’.

The campaign shows vignettes of small businesses, marking a change in brand direction.

In the 30-second spot, the camera pans to show different businesses such as a child dressed as a cowboy being served at an ice-cream truck then needing to go to the dentist, a fire at a psychic’s leading to needing a contractor.

AAMI marketing manager Toby Gill said: “This is a new direction for our SME insurance product, and it comes to life beautifully in this new spot. Whether you own a market stall or a dental clinic, a restaurant or a dog grooming salon, our SME insurance is designed to cover businesses just like yours.”

Ogilvy Australia executive creative director David Ponce de Leon added: “This new campaign brings to life the full breadth of businesses covered by AAMI, as well as demonstrating the day-to-day connectedness of businesses, and how they all rely on each other. A sugary treat from the candy store is often followed by a trip to the dentist. A clumsy spill at a restaurant can lead to a visit to the dog groomer. All these businesses are connected in life and through their business insurance with AAMI.”

The fully integrated campaign extends through online, social, radio and customer communications.


Client: AAMI (Suncorp)
CMO/EGM Brand & Marketing: Mim Haysom
Head of Mass Brands & Sponsorships – Brand & Marketing: Rapthi Thanapalasingam
AAMI Brand & Marketing Manager: Toby Gill
AAMI Marketing Specialist: Breanna Webster
Agency: Ogilvy Melbourne
Executive Creative Director: David Ponce de Leon
Group Creative Director: Lenna Boland
Creative Director: Ryan Clayton
Senior Copywriter: Patrick Trethowan
Senior Art Director: Lee Phillips
Strategy: Zac Martin
Head of Production: Susannah George
Senior Producer: Maria Borowski
Group Account Director: Angus Pearce
Senior Account Director: Benedict Smith
Account Director: Kirstie Ly
Senior Account Manager: Cherry Lin
Head of Print Production & Studio: Brendan Hanrahan
Production company: AIRBAG
Director: UNCLE
Executive Producer/Producer: Martin Box
DOP: Aaron Mclisky
Production Designer: Steven Jones Evans
Post-Production: ARC EDIT (Offline)
Editor: Graeme Pereira
Post-Production: Fin Design + Effects (VFX & Flame)
VFX Supervisor: Mikey Brown
VFX Executive Producer: Jess van Roosendaal
Colourist: Ben Eagleton
Music: Otis Studios
Sound: Electric Sheep (Joe Mount)


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