AANA fast-tracks the Environmental Claims Code review launch

The Australian Association of National Advertisers (AANA) will fast-track the launch of the Environmental Claims Code review, from 2023 to 22 November 2022, as revealed during its annual event last night.

The purpose of the review is to ensure advertisers apply rigorous standards when making environmental claims and to increase consumer trust in the stated claims of environmental benefits appearing in advertising.

Josh Faulks

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.