AANA fast-tracks the Environmental Claims Code review launch
The Australian Association of National Advertisers (AANA) will fast-track the launch of the Environmental Claims Code review, from 2023 to 22 November 2022, as revealed during its annual event last night.
The purpose of the review is to ensure advertisers apply rigorous standards when making environmental claims and to increase consumer trust in the stated claims of environmental benefits appearing in advertising.
Josh Faulks
The intention of the review was first flagged in 2021, because there has been an increase in complaints under the Environmental Claims Code.
The latest complaints made under the code to Ad Standards included those directed to Toyota, Glencore and Nissan. Complaints ranged from the purchase availability of Toyota’s hybrid car model, to Glencore’s non-disclosure of its mining operations, as well as accusations that Nissan falsely claimed to have zero CO2 emission electric vehicles.
However, these cases were all dismissed by Ad Standards.
Josh Faulks, CEO AANA made a commitment that the “AANA will be a loud and strong voice for advertisers and marketers in Australia”.
“There is no doubt the community and regulators are looking more closely at environmental claims. The ground in shifting and it is time to review our Code to make sure it reflects community standards and international best practice.”
AANA also announced that its marketing conference, RESET, will return in 2023 with English footballer Rio Ferdinand as headline speaker.
Got a tip?
Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
Linkedin
Have your say