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AAP buys media analysis firm Mediaverse

Wire service the Australian Associated Press (AAP) has bought Melbourne-based media analysis firm Mediaverse.

The move will see the AAP merge Mediaverse will be merged with its existing media analysis firm MRG, to create one of Australia’s largest media analysis companies.

Mediaverse

“We are pleased to welcome Mediaverse into the AAP fold,” said AAP CEO, Bruce Davidson.

“Medianet has long been the market leader in media release distribution, and our analysis offerings highly valued. The addition of Mediaverse and its quality client roster will provide for further expansion and new media intelligence services.”

The move comes as AAP seeks to increase competition with the likes of iSentia, with the company noting that together with its Medianet press release distribution and media contacts operation, the acquisition helps consolidates AAP’s place in the media intelligence space.

The company did not disclose the acquisition price.

Medianet managing director, Michael O’Connell, said bringing MRG and Mediaverse together would be a positive for clients, partners and our employees.

“This acquisition builds on the core strength of the Medianet business – to deliver actionable insights either through media release distribution, media contacts database or the valuable qualitative and quantitative analysis provided by our combined offering”,” said O’Connell.

“Mediaverse has been a great growth story. In eight years the company has built an enviable client base and has continually evolved to provide award-winning media analysis services.”

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