AAP buys media analysis firm Mediaverse

August 1, 2016 12:11

Wire service the Australian Associated Press (AAP) has bought Melbourne-based media analysis firm Mediaverse.

The move will see the AAP merge Mediaverse will be merged with its existing media analysis firm MRG, to create one of Australia’s largest media analysis companies.

“We are pleased to welcome Mediaverse into the AAP fold,” said AAP CEO, Bruce Davidson.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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