Aaron Macarthur gets to work as Daily Mail head of sales

September 1, 2025 10:14

Online news publication the Daily Mail has announced its new head of sales — Aaron Macarthur.

Macarthur has more than 15 years of experience in sales and media, having worked in senior commercial roles at several media companies, including Southern Cross Austereo, News Corp and Allure Media. His most recent position was a six-month contract period as head of sales at cashback platform Cashrewards.

In his new role, which begins today, Macarthur is responsible for overseeing the Daily Mail’s Australian entire sales operation.

“Content is still the most powerful driver of attention and Daily Mail connects with culture in a way that keeps Australian audiences reading, talking and sharing every day,” he said in a media release.

“I’m looking forward to building on that connection with our partners.”

Aaron Macarthur

Lachlan Heywood, Daily Mail Australian managing director, said in the same release that Macarthur is stepping into the fold at a crucial time in the outlet’s evolution.

“Aaron has the runs on the board and comes at a pivotal time in Daily Mail’s evolution,” Heywood said.

He’s referring to the rebrand the media platform announced in late July 2025.

The company revealed that it will be merging all its platforms into one masthead under the banner “Daily Mail”, jettisoning “MailOnline” and other variations. It aims to reduce confusion among readers while taking advantage of the company’s commercial and editorial channels.

The rebrand — which affects “the Mail’s global digital operations” — introduces the “One Daily Mail, One Million” initiative and the organisation’s global target of reaching one million subscribers by 2028.

In the latest Ipsos iris data, the Daily Mail came sixth in the top 10 Australian news sites for readers, with the research finding that it had lost over 600,000 readers in July 2025.

In June, Daily Mail was ranked fourth, but still experienced a reader loss of 250,000.