ABC boss Mark Scott and actress Claudia Karvan join Mumbrella360 lineup
ABC boss Mark Scott, Media Federation chairman Peter Horgan, Telstra marketer Andy Bateman and Communications Council chairman Sudeep Gohil are today announced as participants in the closing keynote session at next month’s Mumbrella360 conference.
The Mumbrella Question Time panel will discuss topics raised during the two day conference and take questions from the audience on key media and marketing issues. The session is one of several announced for the Mumbrella360 program today.
Scott has been managing director of the ABC since 2006 and it currently three years into his second five year term at the helm. The former Fairfax executive has led the transformation of the public service broadcaster’s digital capabilities, including the launch of rolling news service ABC News 24, children’s channel ABC3 and video streaming service iview. A key issue currently facing the ABC is funding cuts announced in this week’s Budget along with the axing of its Australia Network contract.
Meanwhile, Horgan’s appearance on the panel comes just two months since he became chairman of the Media Federation of Australia, the voice of the country’s major media agencies. Horgan is also CEO of OMD, whose big-spending clients include McDonald’s, Tourism Australia, Apple and Telstra. The agency spends more than $1bn a year on advertising on behalf of its clients.
Gohil
Horgan
Bateman
Gohil has chaired The Communications Council, which represents creative and public relations agencies, since 2011. He is also CEO of creative agency Droga5, whose clients include Qantas, Unilever, Mondelez, Telstra and ING. Gohil previously worked at agencies including Saatchi & Saatchi Sydney, Wieden + Kennedy and BBH.
And Bateman joined Telstra late last year as its director of segment marketing. He has held a string of senior international roles in the agency world, prior to the move to clientside. Prior to Telstra, he was global CEO of strategy agency The Leading Edge and CEO of Interbrand New York. He was also worldwide account director for McCann Worldgroup’s Intel account and worldwide planning director and worldwide account director for Publicis New York.
Other sessions revealed on the Mumbrella360 program today:
- The Cult of Overwork – agency CEOs from ZenithOptimedia, MindShare and Havas Media discuss the pressures of agency life with RUOK Day consultant Tony Bradford;
- The Age of Extreme Customer Expectations – how brands should react to consumers’ increasing demands;
- Actress Claudia Karvan joins The Live Pitch panel;
- Details of the three content marketing case studies – ANZ BlueNotes; CPA’s The Bottom Line and Recipe To Riches;
- What mobile games can teach you about Facebook advertising
Mumbrella360 takes place at the Hilton Hotel in Sydney with an afternoon of networking on June 3, and the conference on June 4 and 5. The program and details of how to book are available via these links:
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Let’s get the ball rolling!
Q.1. How can Mark Scott justify a salary package of over $800,000 paid by taxpayers to someone with 100% job security, and 0% accountability?
Q.2. When will Mark Scott offer his unreserved apology to Navy personnel who his network defamed – based on false accusations – knowing that they’re prevented from defending themselves and their reputations?
Q.3. The ABC us now competing with free enterprise organisations for audiences and influence. Given those free market enterprises pay for the ABC via taxes, how can that unethical situation be justified? Discuss.
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