ABC Innovation appoints head of service design as it shifts to new Digital Network Division
Angela Clark
The ABC’s Innovation department has hired former creative director Alvaro Marquez as its new head of service design as it prepares to rebrand as the Digital Network Division which will also house the broadcaster’s digital developers and designers.
The new division was announced by ABC managing director Mark Scott at the end of last year as part of the ABC’s restructure, which will be led by Angela Clark, the director of the Innovation department.
She told Mumbrella the move will centralise staff working across the technical execution of ABC products in one division as opposed to the current setup where they are “fragmented” in different divisions.
“Our audience is interacting with the ABC’s content in an online space and it’s an experience for them, they’re not thinking about which division within the ABC they’re interacting with,” said Clark.
“It’s about making sure we deliver the best experience we can to audiences and that we are structured in a way that enables us to be responsive. We want to make better products that meet audience needs and we want to do that in that’s both agile and responsive.”
The reorganisation of the brand has seen it appoint Marquez to the newly created position of head of service design. He is tasked with driving an integrated audience-centric focus and bringing together User Experience (UX) and Design into one aligned team.
Marquez comes from a creative agency background, most recently having worked as the creative director for Asia Pacific and emerging markets for Frog in Shanghai. Before that he was the creative director of Amsterdam-based creative agency SuperHeroes for two and a half years and was also an art director for Dentsu for a year.
“Alvaro’s impressive background managing large-scale experience design projects globally, ensures he is well placed to lead the service design of the ABC online products,” said Clark.
The shift to the Digital Network Division has seen it refocus on being more efficient in the way it works and to be more user focused.
“We want to more efficiently execute on our digital products, we want to be more user focused, we want to have more development of our practitioner expertise. We also don’t want to lose the connection with content and editorial. We’re just trying to increase the efficiency of the way we work and improve the user experience of our products,” said Clark.
“It’s about making sure the ABC is responsive to audience needs because we’re in a dramatically changing audience environment.
“Our audience is interacting with the ABC’s content in an online space and it’s an experience for them, they’re not thinking about which division within the ABC they’re interacting with. It’s about making sure we deliver the best experience we can to audiences and that we are structured in a way that enables us to be responsive. We want to make better products that meet audience needs and we want to do that in that’s both agile and responsive.”
Miranda Ward
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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What does all that gobbledegook actually mean. If they have a message, I can’t see it. ““We want to more efficiently execute on our digital products, we want to be more user focused, we want to have more development of our practitioner expertise.”
Does this mean: “We want to be better at what we do.” Jargon is as jargon doesn’t.
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i live in Ballarat Victoria when are we to receive a digital radio service?
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