ABC News brings back its legendary theme tune

Nathan Jolly

August 15, 2024 1:54

ABC News is undergoing its “biggest overhaul in look and feel in eight years”, with new opening titles and weather graphics, plus the return of the legendary ABC TV News Theme.

From Monday, August 18, ABC News will sport a fresh redesign, led by ABC in-house creative teams, who has “created a brighter and more varied audience experience, with an expanded colour palette and a wider range of typefaces creating a more modern and engaging experience for audiences”.

The logo will change from black-and-white to “a vibrant blue background that is more impactful and appealing on digital as well as broadcast”, with the redesign carrying across to the ABC News website.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Nathan Jolly

Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.

Topics

ABC ABC News

3 COMMENTS

Australian as Old Blighty 22 Aug 24

Rumour has it UK owned Red Bee Media was behind the ABC News rebrand. If true, with Australian design companies struggling to keep afloat, was this really the best way to spend tax payer $$?

1 Like

User ID not verified.

Pete Rush 18 Aug 24

Give us a new tune you cowards.

1 Like

User ID not verified.

Des 16 Aug 24

How about the ABC spend some money on its presenters wardrobe while we at it. Think SBS.

User ID not verified.