ABC News bumps SMH into third place in the Nielsen news rankings

ABC News websites have bumped Fairfax Media’s SMH.com.au out of the second spot of the Nielsen Digital Ratings (Monthly) rankings after growing its audience by 8% in June, month-on-month.

The ABC posted a June audience of 5.003m, up from 4.635m in May, while the SMH saw its audience drop by 4%, below the 5m mark, to 4,911m.

News Corp’s News.com.au retained its number one position with a June audience of 5.463m, down 1% from its May audience of 5.494m.

Daily Mail Australia held on to its fourth spot, growing its audience by 2% from May to June to 3.230m.

Yahoo7 news’ websites grew its audience by 6%, pushing The Guardian out of the top five rankings, with an audience of 3.079m.

The Guardian posted a June audience of 3.043m, down from its May audience of 3.091m.

The BBC climbed from 10th place to seventh after growing its audience 14% from 2.543m in May to 2.888m in June.

Ninemsn News websites saw its audience drop 10% in June to 2.753m, down from May’s audience of 3.074m.

News Corp’s The Daily Telegraph claimed ninth spot – after not making the top 10 in May, with an audience increase of 7% to 2.520m, while the Herald Sun rounded out the top 10 – despite an audience decline of 9% from 2.769 in May to 2.519 in June.

Falling out of the top 10 in June was Fairfax Media’s The Age, which saw its audience drop by 6% from May to June from 2.638m to 2.475m. 

Buzzfeed’s audience dropped 3% from 2.038m in May to 1.987m in June.

The Huffington Post also reported a decline in audience – down 10% from May to June – from 2.099m to 1.897m.

Mamamia also posted an audience decline from May to June, down 18%, from 1.348m to 1.1m. 

News Corp’s The Australian also saw its audience drop by 17% – from 1.909m in May to 1.584m in June.

The outlook was more positive for The Courier Mail, which saw its audience grow by 4% from May to June, from 1.493m to 1.556m.

The New Daily’s audience dropped 3% from 869,000 to 844,000.

Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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topics ABC NewsNeilsen Digital RatingsSMH

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Comments: 1

Numbers 27 Jul 16

I wonder whether we are seeing an inflection and whether it parallels the direction of managements? Fairfax has clearly dumped any pretence to news gathering as its brand driver while the abc might have taken a positive step in the wake of Scott’s exit to enforce standards? Certainly the axeing of the drum is a mark of better focus.

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