ABC on the PS3

The ABC’s catch-up TV service iView is set to be available on Sony’s Playstation 3 from later this year as the public service broadcaster begins a push to widen its audience.  

The non-exclusive trial is the result of a collaboration between the ABC and Sony.

Kim Dalton, the ABC’s director of TV, said the move was “the first step in integrating ABC TV content into new online platforms and technologies.” He said: “We want to make our content as accessible as possible to our audience. Increasingly, that means extending our online reach so Australians can watch what they want, when they want it.”

Last month  iView averaged 764,000 visits.

The ABC is also in talks with other platforms.


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