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ABC PS3 tie-up takes iView to a new high

The ABC’s embracing of alternative means of reaching TV viewers appears to be paying early dividends.  

Weeks after ABC iView began to be promoted on the Sony Playstation 3, it is already delivering a significant number of new viewers.

From virtually nothing the previous week, week 47 of the ratings year (November 16-22) saw 26,000 visits to iView via the PS3. The following week, there were 89,000 visits. This amounted to more than a quarter of the 318,000 visits the iView player had overall that week.

According to WebTrends, in November  ABC iView had  its highest ever number of visitors and visits.

There were 356,000 visitors to ABC iView in November (up 24% on October, which was also a record).

In November, ABC iView recorded 1.155 million visits.

The most viewed programs on iView (April-October) have been:

  • Four Corners
  • United States of Tara
  • Good Game
  • Doctor Who
  • The Chaser’s War on Everything
  • Media Watch
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