ABC secures broadcasting rights in China which could see political shows broadcast live

Screen Shot 2014-04-17 at 10.20.27 AMABC International and its Australia Network have announced a long-term partnership with China’s second biggest broadcaster Shanghai Media Group that will see the public broadcaster sell programming into the world’s biggest ­television market.

The ABC is one of the first Western networks to secure such a deal which, according to the statement, comes with the support of media authorities of the Chinese Government in Shanghai.

“This historic agreement opens up a whole new world of television and online cooperation between Australia and China,” said Mark Scott managing director of the ABC. “It provides a truly unique window for all Australian media to build a friendly and mutually cooperative relationship with China.”

The detailed agreement to formalise the arrangement is to be signed in Shanghai on May 4 and will see ABC International  establish an online portal for its content in China that will allow a range of ABC and other Australian media content and services to be offered and presented to partner Chinese media organisations.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.