ABC2 gives free rein for branded entertainment
The ABC has launched a series of music videos about its lesser-known digital station ABC2 to raise awareness and build awareness of its brand.
Creative talents the Bondi Hipsters, The Bedroom Philosopher and Axis of Awesome have each created two branded entertainment videos about the channel with three of the videos launched this week and the rest to follow next week.
Stuart Menzies, ABC2 controller, said he gave the artists a simple brief: produce two 60 second musical numbers that refer to the digital television channel, however they like.
With no holds barred the Bondi Hipsters threw in the line ‘ABC2 can suck my dick’ and approach the difficulties viewers have finding the station on the remote with the line, “Why the f*ck is ABC2 so hard to find?”
Heading should be ‘rein’ not ‘reign’, as in horses rather than kings.
I am totally disgusted that my taxes paid for that rubbish. The ABC needs a broom swept through it and our taxes diverted away from it.
Disgusting!!!!!!!!!!!!!!!!!!!!!
when will you lot grow up ???????????
No taxes should be spent anywhere unless @Lesley likes it – I’m not sure who he is, but clearly with his balanced and open thought processes, he should have veto on everything he doesn’t like or understand.
The bondi hipsters video is actually called “ABC2 Can Suck My D*ck”.. Please update?
-Jackson