ABCs: Famous and BRW rise as Zoo and Grazia decline

Tim Burrowes

November 9, 2012 10:29

Rising: Famous

Falling: Grazia

Just two weekly magazines bucked the trend and showed an increase in circulation in the latest set of numbers from the Audit Bureau of Circulations.

Famous, published by Pacific Magazines, grew its circulation by 2.5% to 90,176.

The other winner was Fairfax Media’s BRW, which grew by 1.4% compared to the same period a year before.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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3 COMMENTS

B 9 Nov 12

did this include tablet edition sales or was it print sales only?

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mumbrella 9 Nov 12

Hi B,

I stand to be corrected, but my understanding is that ACP is not yet choosing to audit its digital numbers so are not included in this set.

Cheers,

Tim – Mumbrella

GS 9 Nov 12

I watch the mag market pretty closely and I’d argue Grazia and Zoo have been chronic underperformers since they launched. Grazia might have an excuse as it plays in a pretty competitive market. Zoo, being the last of the men’s mags, has the field to itself and is still failing. “Tough retail conditions” is just a way of blaming crap editorial. Zoo, from what I last saw of it, is dire – dated covers of nobodies with bad boob jobs, crudity parading as wit and design that belongs in a school newsletter. I doubt new masters Bauer will be too forgiving either.

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