ABCs: Famous and BRW rise as Zoo and Grazia decline

November 9, 2012 10:29

Rising: Famous

Falling: Grazia

Just two weekly magazines bucked the trend and showed an increase in circulation in the latest set of numbers from the Audit Bureau of Circulations.

Famous, published by Pacific Magazines, grew its circulation by 2.5% to 90,176.

The other winner was Fairfax Media’s BRW, which grew by 1.4% compared to the same period a year before.

At the other end of the table, two ACP titles – Zoo Weekly and Grazia – saw significant falls. Zoo fell by 15.8% and Grazia by 20.6%. However, Zoo’s quarter on quarter fall was significantly less. In the last quarter, Zoo circulated 63,276.

SevenWest Media’s classified title Quokka fell by 25.6%.

Tim Burrowes

Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large. He now writes industry newsletter Unmade - subscribe at unmade.media

topics ABCs Audit Bureau of Circulations circulation Famous Grazia magazines zoo

Comments: 3

B 9 Nov 12

did this include tablet edition sales or was it print sales only?

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GS 9 Nov 12

I watch the mag market pretty closely and I’d argue Grazia and Zoo have been chronic underperformers since they launched. Grazia might have an excuse as it plays in a pretty competitive market. Zoo, being the last of the men’s mags, has the field to itself and is still failing. “Tough retail conditions” is just a way of blaming crap editorial. Zoo, from what I last saw of it, is dire – dated covers of nobodies with bad boob jobs, crudity parading as wit and design that belongs in a school newsletter. I doubt new masters Bauer will be too forgiving either.

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mumbrella 9 Nov 12

Hi B,

I stand to be corrected, but my understanding is that ACP is not yet choosing to audit its digital numbers so are not included in this set.

Cheers,

Tim – Mumbrella

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