ABCs: Grazia biggest annual faller again

Fashion weekly Grazia’s sales decline has continued with the magazine again the biggest faller in the new set of Audit Bureau of Circulation data for weekly magazines.

Grazia, published by ACP Magazines, saw a fall of nearly 17% to an average of 53,588 editions for the first three months of the year compared to the same period in 2010. However, the period-on-period situation is more stable, with sales actually up a fraction on the 53,511 for the three months at the end of last year.  

New editor Kellie Hush came on board earlier this year. Last month she told Mumbrella that her strategy to reverse the decline was to widen the appeal of the title “beyond the CBD”.

The next biggest faller was ACP’s soft porn title Picture, which was down 15.5%.

Next came ACP’s TV Week, down 11%, followed by Zoo, down just over 10%.

The only title to show an increase was Pacific Magazines’ Famous, up 2.5%.

ABCs weekly mags may 2011


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