ABCs: Newspaper sales decline continues

The circulation bloodbath for Australia’s biggest newspapers has continued, although their rate of decline may have slowed fractionally.

Although the West Australian was the only metro or national newspaper to see any sort of rise, the biggest fall in circulation – by News Ltd’s Sunday Mail in Queensland – was below 7%.  

Although this is similar to the falls in the last set of newspaper numbers three months ago, it is not as bad as the numbers six months ago when Fairfax’s Australian Financial Review lost about 10% of its sales.

However, the AFR was still the worst-performing weekday paper, losing nearly 6% of its sales.


Newspaper Works boss Tony Hale said: “The circulation results are in line with our expectations given the tough retail environment. It has impacted us just like it has impacted other paid media, but the five year trend remains relatively stable.”


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