Abe’s Audio introduces ethical AI voiceovers

July 26, 2024 12:38

Audio production company Abe’s Audio has introduced humen-centred, AI-created voiceovers, in a media and marketing industry first.

‘Ethical AI Voiceovers’ is a new offering from the business, aimed to help reduce costs for Aussie media, advertising agencies, video content creators, and eLearning providers. It is also said to protect voice talent, and ensure they are paid for the use of their voices.

For suitable projects, users will get the speed and cost savings of AI, with the option to have full creative control by booking human talent. Some projects – those that require creative direction, specific input or syncing to vision and those that include multi brand names, locations or difficult pronunciations – will not be suitable.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.