About Today rebrands as brand and technology consultancy
Digital marketing company, About Today, has reinvented itself as a brand and technology consultancy. The refresh also comes with a string of new hires.
The announcement:
Digital marketing agency About Today has completely reengineered its’ offering with new services and people to launch a brand and technology consultancy.
Founder, Shaun Ryan, said “a natural artefact of brand consulting are the communication assets, but we use insights about our client’s brands, business and trends to develop proprietary technology for them as well. Our innovation platform of alternative futures, naturally involves a fair bit of Generative AI. We have developed products such as bespoke payment systems, WFH compliance tech and new retail products. This delivers greater value to the brand, which in turn makes the company more valuable.
The agency has had a string of 13 new business wins in the last 12 months, as they have focused on the B2B sector. “We often find clients who have company names and not brands perse, typically these are very successful companies yet to have a fully formed profile in the market”, he said.
“We focus on sectors that we see capital markets investing in such as robotics, gaming, energy transition, the circular economy, sustainability and housing.
New hires include Mike Morrison former chief strategy officer Y&R Brands, as executive strategy director, and Teags Boscia, from R/GA. Glenn Burdon is executive director and James Garcia is technology director.
“About Today is about tomorrow, and as we all know tomorrow seems to be changing at an astonishing rate.”
Source: About Today
