Absolut in Bikestand stunt

bikestand1Absolut vodka is indulging in an unusual below the line advertising campaign in Sydney under the guise of a project to provide the public with bikes.

Pavements have been marked with labels marking out a potential Bikestand slot, complete with details of the site. (The image on the right was taken this morning outside the Crown hotel on the junction of Cleveland Street and Crown Street).

But the site actually links to a site owned by Absolut vodka and features a campaigner with a comedy Swedish accent promoting an impractial plan to store bikes underground and dispense them one at a time via credit card. it appears to tie in with the launch of the “In an Absolut World” campaign.

TVCs of the Bikestand campaign have also been seeded into social networking sites including YoutTube, Quantum Shift TV and Dailymotion. Digital agency Tequila Sydney appears to be behind the work.

This is one of the videos:



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