AC Agency wins Ryvita Crispread and Maille Mustard accounts
Sydney independent AC Agency has won the Ryvita Crispbreads and Maille Mustard accounts after two competitive pitches.
The announcement:
AC Agency has blasted out of the blocks with two competitive business wins: iconic Ryvita Crispbreads and premium Maille Mustard.
The integrated Ryvita ‘Topped to Perfection’ campaign, commencing in January 2014, will highlight the brand’s 50 year heritage and introduce a quirky, new brand personality centred around taste and satisfaction. Global Marketing manager, Gavin Loftus says: “Consumers today need to be captivated with a compelling story. It’s all about being real, being fresh and appealing to the targeted demographic. We are delighted with the passion and enthusiasm that AC Agency brings to the campaign.”
Maille, Australia’s largest selling premium mustard, is set to launch its first Australian-based La Maison Maille Boutique outside of Europe. Celebrity chef and Maille ambassador, Adrian Richardson, will spearhead the “Le Drunch” campaign. Mark Gluck, Head of Digital Marketing for Menora Foods says:
“We have been searching for an innovative agency that understands brands; the AC-driven campaign is exciting and allows full integration.”
Ro Markson, CEO and Creative Strategist for AC Agency says: “With the fast-changing media-scape, evolving consumer information and consumption habits, driving engagement has become more sophisticated.
“Agencies today have to cut through all avenues; social media, citizen journalists, online media, traditional media and direct to consumer. AC Agency has grown its business to ensure we achieve outstanding results, we deliver innovative and compelling work and execute with a full measure of passion, enthusiasm and excitement.”
Source: AC Agency press release.
