AC Agency wins Ryvita Crispread and Maille Mustard accounts

Sydney independent AC Agency has won the Ryvita Crispbreads and Maille Mustard accounts after two competitive pitches.

The announcement:

AC Agency has blasted out of the blocks with two competitive business wins: iconic Ryvita Crispbreads and premium Maille Mustard.

The integrated Ryvita ‘Topped to Perfection’ campaign, commencing in January 2014, will highlight the brand’s 50 year heritage and introduce a quirky, new brand personality centred around taste and satisfaction. Global Marketing manager, Gavin Loftus says: “Consumers today need to be captivated with a compelling story. It’s all about being real, being fresh and appealing to the targeted demographic. We are delighted with the passion and enthusiasm that AC Agency brings to the campaign.”