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ACCC announces public forum for advertisers to comment on digital platforms

Advertisers have been invited to a public forum in Melbourne at the end of the month to discuss the effects of digital platforms on the industry, the ACCC has announced.

The forum, which will take place in Melbourne on May 30, is part of the government’s inquiry into the digital giants’ effects on Australian news and advertising.

The inquiry has seen over 60 public submissions tendered and the agency is hoping to attract small businesses along with advertisers to discuss the effects of the platforms on the industry.

Along with an advertiser forum, the ACCC will also hold a consumer meeting in Melbourne on May 29 with a journalists’ meetup planned for Sydney next month.

In the announcement, the regulator flagged it wants to hear how the digital advertising supply chain works and its measurement. The four points highlighted by the regulator include:

  • digital advertising in Australia including what are the ‘must have’ platforms and why these platforms are used
  • advertising terms and conditions including the terms and conditions used in contracts and how the cost of digital advertising has changed
  • advertising impacts including how advertising on digital platforms is measured and if digital platform advertising represents value for money
  • technology issues including how the digital advertising supply chain works and the effectiveness of competition.

Registration for the advertiser and consumer forums is free and open now through the ACCC’s website.

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