Accenture acquires Fiftyfive5 to boost data insights and performance marketing
Accenture has acquired Fiftyfive5, a customer insights and advisory business, strengthening Accenture Song’s data insights and performance marketing ability across Australia and New Zealand.
The acquisition, whose terms were undisclosed, came as Accenture Song looks to deepen its capabilities across product innovation, commerce, marketing, sales and service.
L-R: Darren Kemp, Fiftyfive5 founding partner, Mark Sundquist, Fiftyfive5 managing partner, Mark Green, Accenture Song’s ANZ lead, Karen Philips, Fiftyfive5 founding partner
