Accenture study: Two-thirds of Australians are overwhelmed with streaming service options
A recent study by Accenture has revealed that Australians are overwhelmed by streaming service options and want simpler entertainment experiences.
The announcement:
Streaming services in Australia are at a crossroads as subscriber numbers continue to drop, not only due to the rising cost of living but also the proliferation of choice. Recent findings from Accenture’s Second Annual Global Entertainment Study has revealed that two-thirds of Australians are overwhelmed by the number of streaming services to choose from.
The report revealed that the proliferation of streaming services in the market is further fragmenting consumer attention with a quarter spending more than 10 minutes searching for something to watch rather than consuming content.
Other findings revealed:
* Nearly half (45%) are frustrated by having to switch between different apps for different services.
* Australians want a simpler entertainment experience with 92% interested in a single app that can provide all the services they need on one platform.
* More than half (55%) of Australians would be willing to pay for the platform, presenting an opportunity for the industry to find new ways to monetise through an aggregator.
Source: Accenture
