News

Accor Hotels’ campaign challenges Australians to holiday at home via GPY&R Melbourne

AccorAccor Hotels is putting Australians to the test with The Greatest Australian Online Test, offering the chance to win a $2,000 holiday to explore Australia.

Created by GPY&R Melbourne, the campaign launches today across digital, radio, video, social media channels and PR, with the French hotel group describing it as a “mini citizenship test”.

The campaign’s cheeky face “Mitch the Kiwi” will put the Australians through their paces with the online test over the next three months.

The launch came as Accor vice president marketing and communications Bridie Commerford claimed New Zealanders are “on the verge of becoming more Aussie than Australians themselves” such is their greater knowledge of the country.

GPY&R managing partner Matt Farrugia said: “We’re very excited to be working with Accor Hotels, creating this simple, fun and provocative campaign. With of over 90 short interactive videos, the campaign states the more of Australia you see, the more Australian you become.

“Hopefully people will have a laugh along the way and be inspired to visit more of our beautiful country with Accor Hotels.”

Accor’s VP marketing and communications Bridie Commerford said: “The Greatest Australian online test is aimed at quizzing how much or little Aussies actually know about their own landscapes and icons. It’s almost like a mini citizenship test and it will be interesting to see how people score and if it inspires them to take a trip around Australia this winter.”

Commerford added that “our Kiwi neighbours” are “becoming more Aussie than Australians themselves”.

“More than 1.1 million New Zealanders graced our shores in 2014, many of which have seen or learnt more about Australia than our local residents,” she said.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.