Accordant picks up Isobar branding as part of push back against consultancies

Dentsu Aegis Network’s data-driven customer experience agency Accordant – which it acquired in May – will be rebranded to Accordant, Linked By Isobar as the network continues to build out the Isobar offering and take on the growing threat of consultancies.

Dentsu Aegis Network said Accordant – and the likes of With Collective, Soap and SMG Studio, and Little Giant which have also adopted the Linked By Isobar suffix – defined a new paradigm in the competition against the creative and consultancy space.