ACM bolsters agricultural news division with senior hires

Nathan Jolly

September 17, 2024 8:41

Community newspaper leader ACM has announced three senior appointments, including major roles across its agricultural news mastheads.

Scott McCullough has been made commercial director of ACM’s Agri division, where he will lead the commercial team working across ACM Agri media assets including key mastheads, marketplaces, events and digital.

Scott McCullough

McCullough previously worked in management positions in News Corp Rural, AuctionsPlus, Pacific Magazines, SCA, and ARN.

Lupe Prada has been appointed head of marketing for ACM Agri, where she’ll work across ACM Agri’s agricultural mastheads, while also leading marketing activity on marketplaces projects, joint venture businesses and events. She has worked with Gumtree, CarsGuide, Nine Entertainment, and NBCUniversal.

Lupe Prada

Finally, Laura Allen has been named research and insights manager for Chi Squared, ACM’s agricultural and regional specialist research agency.

Allen joins ACM after six years at Crown Resorts where she was the group senior research manager.

ACM Agri includes popular titles, including The Land, Queensland Country Life, Stock & Land, Farm Weekly, Stock Journal, North Queensland Register, Farmonline, Farmbuy, AgTrader, and Farmers Finance Australia.

ACM managing director, Tony Kendall, said: “ACM Agri is Australia’s premier agricultural media business, and as such, we need industry experts and a depth of experience on our team who can lead, innovate and deliver for our advertising partners.

“Scott, Laura and Lupe’s appointments are part of our commitment to strengthening our commercial, sales, marketing and research divisions. The trio brings best in class experience to ACM Agri – I am confident their deep expertise will give advertisers even more opportunities to unlock our agricultural audience for their brands.”

ACM Director of Marketing, Jarrah Petzold, said: “Agriculture is a multi-billion-dollar industry; and as Australia’s largest provider of agricultural news and information we connect with 78% of Australian farmers each month.

“With an extensive and diverse network, spanning print, digital, events, research, new products, partnerships and technology, ACM Agri has the farmer at the centre of everything we do. I’m really looking forward to working with Scott, Lupe and Laura and excited by the expertise they each bring to the team.”

All three appointments are effective immediately.