ACMA engages Common Ventures to tackle problem gambling
The Australian Communications & Media Authority (ACMA) has engaged creative agency Common Ventures to manage the strategy and campaign for a new government service, BetStop, following a competitive pitch process.
Common Ventures was tasked with developing a communications strategy, channel plan and creative and campaign assets for the service’s launch.
The free BetStop program allows anyone to self-exclude from all licensed interactive wagering services for at least three months.
If people self-exclude, wagering providers will be required to close all of their betting accounts and must not let people place a bet or open a new account. The services will also be prohibited from sending marketing materials.
Jane Burhop, co-founder and creative director at Common Ventures, said the agency was honoured to partner with the ACMA to launch BetStop.
“The adverse effects of gambling impact so many Australians and their loved ones, and BetStop is a resource that stands to benefit many people looking to curb their gambling habits,” she said. “We hope that our campaign, which is steeped in empathy, empowers those who have experienced risky gambling to take control.”
Daniel Nutman, Common Ventures’ senior creative, added: “Interestingly, the ‘you win some, you lose more’ report into online gambling recently caused a stir within the industry.
“What’s appropriate – more regulation versus an all out advertising ban? While debate will continue well into the future, what matters is the now,” he continued. “BetStop’s self-exclusion app is a powerful resource for people who are ready to take control of their gambling habits.”
Support is available from GambleAware NSW on 1800 858 858.
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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ACMA
Australian Communications and Media Authority
BetStop
Common Ventures
Daniel Nutman
Jane Burhop
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