ACRF launches campaign to end cancer by 2030 via M&C Saatchi

March 9, 2018 3:16

Charity organisation Australian Cancer Research Foundation (ACRF) has employed creative agency M&C Saatchi to create a campaign which promotes its goal to end all cancers by 2030.

The Outsmart Cancer For Good campaign highlights the charity’s focus on ending the disease through funding infrastructure, equipment and technology.

https://www.youtube.com/watch?v=tfNhR4qh0X8&feature=youtu.be

The campaign aims to raise awareness of ACRF and inspire consumers to donate. It is, according to the creative agency, a definitive shift for the brand and champions its focus on innovation.

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Vivienne Kelly

Vivienne Kelly was previously the editor of Mumbrella from 2016 to August 2020.

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