Act like your customers and shop around to avoid the cost of customer acquisition
Outbrain’s Vice President of Global Advertising Revenue Ayal Steiner shares some exclusive insights on why he thinks diversifying your DTC marketing channels could be the key to boosting customer acquisition.
Do you remember the buzz when Dollar Shave Club launched? It was a new concept, a subscription service providing new razors to people every month for a low fee. It caused a buzz, and more importantly acquired a lot of customers very quickly.
It’s been 10 years since that now infamous launch video went viral on YouTube, leading to 12,000 orders in a matter of hours. The Dollar Shave Club wrote the rulebook for the emerging category of direct to consumer (DTC) brands, attracting more than three million subscribers in its first five years with exemplary digital marketing.
But why am I talking about a decade-old story? Well, fast forward to 2022 and most brands now have the opportunity to be DTC themselves. The pandemic has fuelled the rise of ecommerce among consumers and with tricky supply chains cutting out the middlemen of retailers, DTC is increasingly attractive.
