Action Man parody for new Maxibon campaign

MaxiblokesMaxibon will give away five action figures made to look like the winners of a contest created by Mojo Melbourne for the Peter’s Ice Cream brand.

The television commercial is a parody of 1980s Action Man ads.

Collectively called ‘Maxiblokes’, the action figures incorporate the latest 3-D printing technology to emulate the hair and facial features of each winner.

The campaign, incorporates TV, outdoor, cinema and digital elements. 


Client: Peters Ice Cream
Head of Marketing: Emma-Jane Collins
Marketing Manager: Marylyn Navarro
Brand Manager: Chris Martin
Agency: Publicis Mojo Melbourne
Creative Director: Michelle Walsh
Creatives: Michelle Walsh and David Schaak


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