Ad agency HBT acquires Hardwire Agency

Melbourne-based digital and creative agency, HBT, has acquired communications agency Hardwire Agency.

Hardwire Agency specialises in working with “low engagement” sectors including industry superannuation funds, investment funds and insurance businesses.

Hardwire Agency has been acquired by HBT

David Hayes, managing director at HBT, said Hardwire Agency is a great fit for the business.

“Their digital focus complements our strengths in that area and their financial services client base expands our footprint in that space. We’ll be able to leverage “best practice” from other categories and bring something new to those clients.”

HBT has worked with clients including Cabot, Dulux, A2, Alzheimers Australia and Sorbent.


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