Ad bookings hit September record with TV the ‘standout performer’
Australia’s advertising market has reported a record September with total bookings rising almost $14m on the same month last year, according to the Standard Media Index (SMI).
Latest data showed bookings hit $688.8m last month, a year-on-year rise of 2 per cent and the highest level of growth this year. The figures exclude late digital bookings. There were record levels of agency bookings for television, digital, outdoor and radio although newspaper bookings tumbled 6.6 per cent.
TV was described as the “stand-out performer” with growth in metropolitan, regional and subscription TV sectors. TV saw an overall bookings lift of 4.5 per cent, or $15.1 million, to $348.7 million.
Among the free to air networks, Seven captured 43.7 per cent, up 5.6 per cent on September 2013 while Nine’s 37.7 per cent was up 5.8 per cent. But Ten’s share slipped 3.5 per cent to 18.6 per cent, a figure which underlined comments made today by Ten that closing the gap between its audience share and ad revenue share was an”urgent priority”.
Another hit for mags. Que a deluge of delusion from the MPA.
At the AGM Hamish was talking up how well 10 had done, the only network with improvement in 25-54. and that since May they were powering along. An 18.6 commercial share of the ad revenue pie for September is simply a disgrace and 1 that the head of sales should be looking at, and saying we are going nowhere. Anything under a 20 is simply unacceptable but Hamish seems to think that’s ok.
spun better than a fairfax real estate yarn.
“revenue growth outpaced by inflation, newspapers and magazines plummet.”