F.Y.I.

Ad fraud and the ‘wild west’ of mobile still the major barriers, says IAB chief

August 12, 2015 11:21

IAB CEO and president Randall Rothenberg has named ad fraud and mobile’s ‘wild west’ as the key challenges facing digital marketers.

The announcement:

The Australian digital advertising industry has significant work ahead of it if it wants to realise the true value of online advertising according to Randall Rothenberg, IAB’s President and CEO.

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Topics

IAB

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Ad fraud and the ‘wild west’ of mobile still the major barriers, says IAB chief

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