Ad industry challenged to rock Triple M
Rock station Triple M is challenging ad agencies to come up with their dream radio show – and have it broadcast.
The Semi Pro Radio initiative invites anyone who works in the Australian advertising industry to fill two hours of airtime.
The finalists will produce their pilot shows at Austereo studios and then have them broadcast on the Triple M Network on Sunday nights. The winning agency will be awarded $5,000 cash and a $30,000 airtime package.
Austereo group content director, Guy Dobson, said: “Semi Pro Radio gives creative’s the chance to get famous beyond the ad industry. As long as the content is legal, there are no restrictions on an entrant’s concept. We could uncover creative talents who, one day, could be heard on one of our main shifts. We all know some creatives can act famous, now here’s their chance to back it up.”
Entries are now open at www.semiproradio.com.au.
The initiative coems days after Triple M’s parent company Austereo revealed its plans for digital radio including a dedicated Pink Radio channel for the duration of the singer’s Funhouse Tour.
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Another misguided lamo initiative. What average listener cares about some wanky advertising guru? Too cool for the room to the nth degree.
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Thanks for your comment, Dan. But I wonder if that misses the point. The winner isn’t going to be a show all about a “wanky advertising guru”.
It’s an attempt by Austereo to tap into the creativty that exists in agencies to come up with new programming ideas. At the same time, it’s a chance for agencies to take a break from the norm and try something new.
If it works, Austereo will get lots of smart advertising brains thinking about radio as a medium, and potentially a good show. If it doesn’t, then it’s not a peak slot.
It would be useful for you to indicate where you’re coming from – are you working in radio, and feel that no outsider could come up with something new? Or do you work in advertising and feel that you and your colleagues couldn’t match the pros?
Cheers,
Tim – Mumbrella
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Bloody great idea.
Dan, i take it you won’t be entering?
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What a great idea to get some additional brains trust in the business to come up with some great ideas for Triple M. Really want to see Dr Dan make a come back in the ratings!
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No Dan you are absolutely correct.
What creative talent has ever come from an ad agency…. Except may be Salmon Rushdie, Guy Ritchie and Ridley Scott who all came from the one agency alone. Lamo Wankers.
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