Ad market storms out of lockdown, says SMI’s ad spend report

Andrew Banks

February 1, 2022 6:25

Australia’s media agency market has emerged confidently from the COVID period in a far stronger position, delivering a record level of advertising expenditure in the 2021 year of $8.6 billion after reporting record levels of ad spend for the December month, quarter and half.

The year was characterised by one of continual ad market improvement with the SMI data showing consecutive year-on-year ad growth for each month in 2021, in turn ensuring the value of advertising bought by SMI’s media agency partners was $323.5 million above the previous record set in CY2018.

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Andrew Banks

Andrew is an editor and journalist with over 27 years' experience, working across publications including news.com.au, The Sunday Telegraph and The Australian newspaper.

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